Skip to main content
Get in touch
Back to glossary

Actual time of arrival (ATA)

Actual time of arrival (ATA) is the actual time that a shipment or transport vehicle arrives at its destination. The ATA is an important aspect of supply chain and logistics management, as it can impact delivery schedules, transit times, and other key performance indicators. In some cases, the ATA may differ from the scheduled time of arrival due to various factors, such as traffic, weather conditions, or equipment delays.