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LAIBA Beverages

Delivering a global ecommerce fulfilment solution and plug-and-play penetration for a fast-growing brand

After gaining initial B2C popularity in China, LAIBA Beverages – Asia’s first premium craft-bottled cocktail brand – planned to expand into Hong Kong, Singapore, the UK and Europe.

Naturally, LAIBA required a global fulfilment partner that could support them in delivering their ambitious growth plans while still meeting the modern consumer’s high expectations. And, as a leading international supply chain technology and services provider, Ligentia was identified as that partner.

Initially, LAIBA solely served the B2B market, which included luxury hotels, bars, cruise lines and airlines. In 2020, however, the business decided to embark on its B2C journey with the launch of its ‘Bar in a Bottle’ campaign.

Here at Ligentia, we worked closely with the LAIBA team to implement a global fulfilment solution that perfectly complements their bold ambitions. Through a combination of supply chain experts and our innovative ecommerce fulfilment platform, our solution covers:

  • International transportation
  • Ecommerce fulfilment operations
  • Last mile B2C delivery
  • Reverse logistics

Global ecommerce fulfilment platform

Our global ecommerce fulfilment platform provides a one-stop-solution for LAIBA. As a standardised ecommerce product, it is seamlessly integrated with the wider ecosystem, such as marketplaces, warehouses and last mile providers, and offers plug-and-play penetration into new markets. This enables LAIBA to expand their operations into new countries easily and at pace.

Acting as a centralised hub, the platform provides a global operations overview, deep dive data, full inventory visibility and data transparency. What’s more, it caters for multiple marketplaces, social media channels and orders, and provides LAIBA with one inventory that covers multiple ecommerce sales channels. Reporting features, too, mean that LAIBA is able to make the best decisions – for the business and its customers – going forward.

With LAIBA’s Shopify and our supplier’s warehouse management system (WMS) both integrated with the platform, the order process is made incredibly simple. When orders are placed on Shopify, they are then automatically sent through to the platform and then placed into a fulfilment queue for the warehouse to dispatch.

Adding value

As well as implementing our global fulfilment platform, we also provide LAIBA with value added services (VAS) and customisation services. Additionally, our extensive network of relationships allows the provision of multiple, reliable delivery options – something that is incredibly important within the complex online marketplace.

Always striving for operational excellence, Ligentia’s “customer first” approach is delivered through professional and personal service – at both origin and destination. The Customer Success team work closely with LAIBA to provide:

  • Regional management
  • Vendor management
  • Operational implementation
  • Systems training
  • Coordination of container collection / release
  • Local points of contact at destination
  • Scheduled reporting
  • Self-serve Customer Hub technology
  • Regular reviews

Using clearly defined priorities and regular health checks, we ensure a commitment to continuous innovation that delivers on shared objectives and targets.

Supporting significant ecommerce growth

Through the platform and our agile service – delivered by Ligentia’s global experts – LAIBA have grown significantly. Having “gone live” in the UK, as well as five other new markets within the space of three months (Hong Kong, Singapore, The Netherlands, Germany and Belgium), Ligentia continues to work alongside LAIBA as they expand into a number of other European destinations.

Across all new markets entered, we doubled the B2C outbound volume within the first two weeks.

Our partnership with LAIBA has also been recognised in the Supply Chain Excellence Awards 2021, where we have been shortlisted in two categories:

  • Food and Drink Supply Chain Excellence
  • Supply Chain Innovation

Speaking of the partnership with Ligentia, LAIBA’s Head of Global Logistics Ignacio Farias said: “As an ecommerce retailer with customers whose expectations continue to reach new heights, we have been very happy with Ligentia’s unique approach to understanding our needs and creating a tailored, scalable solution.”

For information on how Ligentia can support your business’ ambitions, please don’t hesitate to contact us using

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